Promoting a Law firm website

Importance of Digital Marketing in the legal profession

Whether your an online marketer, SEO expert, or an attorney that manages your own website, the general agreement is that websites are essential for all modern-day businesses, which includes legal industry services. Law firm's existence online is important in terms of attracting new customers, hence why online marketing services are a necessity. Since potential clients always start online when looking for an attorney it can be one area law firms overlook.

If a potential client fails to find a website for an attorney or law firm the client would be disappointed in not finding such a site. There are a number of services that might appear to be best advertised by digital media. However, services for the elderly can gravitate to the clients through traditional advertisements such as TV and Radio. After all, the end of life is not a period particularly when the elderly tend to spend time on social media.

Ethical rules involving advertising

There are legal risks involved with advertising law. There are legal ethical requirements involved with Advertising a legal practice.

Thus, one has to recognize the important balance between maximizing product sales & minimizing legal risk. The ethical requirement in legal advertising could require its own legal advice on advertising claims and promotional strategies. Such advertisings should also be practical advertising to attract potential clients, the advertising should be creative, as well as allowing clients to make informed legal decisions. Therefore, websites built for legal businesses should be cautious about how they convey and guarantee outcomes. Expressing promises should be clearly visible!

Develop your personal brand

A LexisNexis and Martindale-Hubbell study indicated that 86% of law firms find the majority of traffic to their websites directed toward lawyers’ bio pages. The reason is that the potential client is looking to hire an attorney, not a legal business. They want to see the individual people, who make up each law firm before they actually phone that firm to discuss their issue. Therefore, an attorney at each firm should take steps to actively promote their personal brand in person as well as online, so that they come across as more than just an additional (billing) expense for the client on a company website photos.

Also, ranking higher using attorney SEO strategies can help leverage the possibility of more traffic and conversions.

Attorney Bio Pages

Each attorney’s biography needs to be improved. Because the biography pages are where potential clients and visitors to your website usually first go to learn about your legal services. Thus, the sites need to be easy to traverse, to comprehend the basic concepts and easy to find basic answers.

Potential clients must find the site as informative and engaging as possible. For example, each attorney should write out their own biography with a sale angle without over-promising services, which would be an ethical violation.

The biographies should include all of the following information:

• past work experience licenses and other credentials.
• Relevant keywords, which are for SEO ranking.
• Professional photo.
• Links to publications and social channels.
• Clear expectation

These biographies should be provided on professional websites as well as social media platforms such as Linkedin Profiles. The effects of social media on SEO can be huge when it comes to the likes of Linkedin a business-oriented social platform for networking with other industry professionals. Each lawyer at your firm should have an account here.

None US professional websites can be very useful, even when there is zero expectation of getting business from those countries. Out of US professional websites, would augment the professional hits on the internet, as well as improve the visibility and connection of the attorney to the potential clients.

Promotion of Legal Services

An attorney can promote his/her notice by following tasks on his/her Linkedin accounts:

• Completing all details of Linkedin Profile, including work history.
• Writing a self-description of services provided.
• Uploading a professional profile photo.
• Joining groups related to the industry and participating in discussions with other group members.

Offering interesting and informative digital contents that the potential clients would find valuable to draw people to the website and keep them engaged as well as establishing your firm as experts in your specialized area.

Social media sites such as Facebook or Youtube, or BuzzSumo can point to current popular online fashion or styles; as well as writing articles related to legal aspects of the subject.

The legal website can also create and provide a schedule to help the potential clients, planning their inquiries in advance and select an attorney to discuss their case or relevant topic at a particular time.

Lawyers Advertising Online

PPC campaigns & Google AdWords vs SEO are a great way to get a law firm prominently listed in Google search results. Facebook ads are a great way to reach targeted groups. For example, there are several different types of advertising techniques, such as placing advertisement videos on website with various online design tools.

Takeaway on Promoting a Law firm website

Overall, having a solid online presence always starts with a great functional website. Subsequently, online marketing efforts need to be in place to get any legal practice visible to their clients. Whether it's a small lawyer that prefers to do it themselves or a large legal firm that hires an SEO Expert, a professional website coupled with online marketing is a must.